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  1.  
    Design for the Ripple Effect: How Small Acts Lead to Big Change with Jennifer Aaker
    Dr. Jennifer Aaker, General Atlantic Professor of Marketing at the Stanford Graduate School of Business, tells the inspirational story of Sameer Bhatia and Vinay Chakravarthy, two friends who were diagnosed with leukemia. Their mutual friends were spurred to act and through social media started a ...
    7:52 - Stanford University Channel / YouTube, Friday, July 9th, 2010
  2.  
    Memory Decay: The Case of Disneyland with Jennifer Aaker
    Dr. Jennifer Aaker, General Atlantic Professor of Marketing at the Stanford Graduate School of Business, analyzes the idea of memory decay in the context of happiness. She specifically discusses Disneyland as an example where people's memory differ from the reality. This clip is an excerpt from a ...
    3:45 - Stanford University Channel / YouTube, Friday, July 9th, 2010
  3.  
    We Don't Know What Makes Us Happy (But We Think We Do) with Jennifer Aaker
    (May 24, 2010) Dr. Jennifer Aaker, General Atlantic Professor of Marketing at the Stanford Graduate School of Business, analyzes what people think makes them happy and then contrasts that to an experiment that provides an unexpected answer to that question. This talk was sponsored by the Stanford ...
    6:05 - Stanford University Channel / YouTube, Friday, July 9th, 2010
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